WPA franchise - Meet the Franchisor

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WPA franchise - Meet the Franchisor

Key points

  • Year of First Franchise: 2005
  • UK Franchisees: 85
  • International Franchisees: 0
  • Franchise Cost: £7,500 inc VAT
  • Working Capital: Sufficient funds to support yourself for the first 6 months along with operating costs to get around their territory
  • bfa membership: Full

We’re looking for the right people to promote our health insurance policies and support our long-term relationships with customers. You will receive full training and enjoy comprehensive business support. No need for premises, stock or staff. No high start-up costs. This is a rewarding opportunity working with an award winning customer-focused company.

WPA is one of the largest medical insurance companies in the UK looking after around 300,000 customers. We operate in the private client, small corporate and large corporate market places and have won a well-deserved reputation for excellence of customer service.

You will work with us to promote our ethos of providing exemplary levels of customer care, and will actively promote yourself as the “local face of WPA”.

You will receive full Head Office support and training with the opportunity to work towards monthly, quarterly, half-yearly and yearly incentives. Our Head Office is based in Taunton, Somerset and we employ around 200 staff. Our franchise team is nationwide and we currently have around 85 successful franchises in operation throughout the country.

Unlike many other franchise businesses we do not seek to make a profit from the sale of our franchises. Therefore the price of a WPA Franchise licence equates to the cost of the training and support we will give you.

There are no on-going fees – this is a one-off payment. There is a continuous programme of product & service training to help develop different skills as you come to need them. Before you can become a franchisee you must successfully complete our 5 day residential training course, held at WPA’s Head Office.

The cost of this course is included in the one-off payment of £7,500 inclusive VAT (plus £2,500 fidelity bond) The Fidelity Bond is submitted to WPA on joining the National Franchise Team to satisfy our "Treating Customers Fairly" policy in line with Financial Services Authority (FSA) guidance. This Bond is returnable to you on leaving WPA or selling your franchise, plus any interest accrued.

The WPA Franchise represents a chance to run your own business without being alone. You will be supported by the WPA team with training on advertising, marketing, professional activity and business planning. Regular training events are held at Head Office and you will have the day-to-day support of head office, a dedicated mentor in your local area and your regional office.

Our selection of franchisees is based on an assessment of overall business experience and personal qualifications. We look for individuals with “common business sense”, a proven ability to effectively develop themselves and a history of previous success in business and personal endeavours.

The best way to learn about the opportunity and have your questions answered, is to attend one of our Discovery Open Days which are held on a regular basis. We like to be completely transparent and show you all aspects of our business; give you a tour of our organisation and allow you the chance to meet the support team and ideally some WPA Franchisees.

Income & Profit Potential

As a Franchisee you will get the very best training and Business Start-up pack, the right to sell our products and service our customers within your local community.


You will receive a fee on your new sales which can range between 30% and 50% of the first year’s premium (net of Insurance Premium Tax)


In year one an average income can be between £25K - £35K (some franchisees have achieved considerably more) increasing each year with the benefit of renewal income.


Many of our Franchisees have been with WPA for over 10 years benefitting from initial and on-going renewal fees.
For further details:
WPA franchise website
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