Granite Transformations franchise

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Granite Transformations franchise

Key points

  • Date of first franchise: 1996, first UK franchise 2003
  • Number of franchisees in UK: 40
  • Number of international franchisees: 200+
  • Franchise cost: From £18,000
  • Working capital required: TBA according to franchise package
  • bfa membership: Associate

Established in 1996, Granite Transformations is a worldwide franchise network operating across four continents. It markets kitchen worktops and interior finishing products produced from Italian granite, quartz or recycled glass. It has latterly added replacement doors and glass mosaic splashbacks to the product mix, enabling franchisees to maximise turnover through total kitchen makeover projects. Granite Transformations is now the world’s largest kitchen renovation brand, with 200 showrooms fitting 7,500 installations each month and worldwide annual sales approaching £200 million.


Known as agglomerate materials, Granite Transformations surfaces are made from natural stone or tempered glass chips bonded together with a small percentage of polyester resin, to create a tough, durable and slightly flexible surface. These agglomerate slabs are only 6.7mm (¼”) thick and combine light weight with superior strength and outstanding resistance to heat, scratches, stains, impact and chemical agents. The slimline profile means that Granite Transformations finishes can be fitted on top of existing worktops or laid over tiled surfaces, eliminating demolition and builder’s waste, while their inherent flexibility enables contouring over gently curved features.


The UK franchisor, Rocksolid Granit Europe, has operated in this country since 2003 and provides a class-leading training and support package, designed to fast-track new franchisees through technical and operating procedures, starting with a three-week induction programme. RSG promotes the brand through national press and TV advertising and PR, as well as tailored local publicity, and gained a major industry award for franchise marketing support, in recognition of a high standard of merchandising material, sales tools and benchmarking techniques. Sales performance across the UK network of over 30 existing showrooms has been immensely strong despite the recession, with more than a third achieving in excess of £1 million annual turnover.


There is now a flexible range of Granite Transformations franchise packages, extending from a full sales and fabrication licence based around a high street showroom, to a branded concession site located in a garden centre or retail complex. Also included is a new bolt-on franchise package for existing kitchen and bathroom retailers, which entails allocating showroom floorspace to a branded in-store display and undertaking home installations within an exclusive sales territory. Ongoing field support from a head office team is designed to assist all franchise owners from start-up to full profitability, through the provision of hands-on guidance and operational advice.

Profit & Turnover Potential

The Granite Transformations franchise model has proved remarkably successful, since the concept first emerged back in 1996, and has proved positively recession-proof, appealing to householders who prefer to reface rather than invest in a new fitted kitchen. In this country, whilst the kitchen furniture market has suffered a downturn, sales across the Granite Transformations UK network have remained strong, with one third of franchisees exceeding £1 million in annual revenue and overall net profit more than 50% up on 2008 figures.


This success has been built on the brand’s distinctive ‘top that fits on top’, an affordable worktop replacement system that appeals strongly to homeowners looking for an instant kitchen makeover. Latterly, the UK franchisor, Rocksolid Granit Europe (RSG), expanded its franchise package by adding two profitable new revenue streams, through the introduction of replacement kitchen doors and glass mosaic splashbacks to the product mix. This logical extension to its retail offering has enabled Granite Transformations franchisees to offer customers complete kitchen refacing in a one-stop solution, with doors and splashbacks likely to contribute as much as 50% of franchise revenue.


What’s more, that franchise package has become more affordable since RSG waived the need for new franchisees to rent, equip and staff a separate production workshop, in addition to a retail showroom. There is also the further cost-saving option of a concession-type showroom, typically located within a garden centre or other high traffic area.


These lower-cost franchise packages and a recession-proof business model have helped to recruit a steady stream of new franchise owners, currently running at a rate of one a month. With upwards of forty franchised UK showrooms already and each exclusive sales territory covering at least 100,000 households, there are still gaps to fill in achieving total nationwide coverage, each of which offers a tremendous franchise investment opportunity.
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