The Granite Transformations franchise model has proved remarkably successful, since the concept first emerged back in 1996, and has proved positively recession-proof, appealing to householders who prefer to reface rather than invest in a new fitted kitchen. In this country, whilst the kitchen furniture market has suffered a downturn, sales across the Granite Transformations UK network have remained strong, with one third of franchisees exceeding £1 million in annual revenue and overall net profit more than 50% up on 2008 figures.
This success has been built on the brand’s distinctive ‘top that fits on top’, an affordable worktop replacement system that appeals strongly to homeowners looking for an instant kitchen makeover. Latterly, the UK franchisor, Rocksolid Granit Europe (RSG), expanded its franchise package by adding two profitable new revenue streams, through the introduction of replacement kitchen doors and glass mosaic splashbacks to the product mix. This logical extension to its retail offering has enabled Granite Transformations franchisees to offer customers complete kitchen refacing in a one-stop solution, with doors and splashbacks likely to contribute as much as 50% of franchise revenue.
What’s more, that franchise package has become more affordable since RSG waived the need for new franchisees to rent, equip and staff a separate production workshop, in addition to a retail showroom. There is also the further cost-saving option of a concession-type showroom, typically located within a garden centre or other high traffic area.
These lower-cost franchise packages and a recession-proof business model have helped to recruit a steady stream of new franchise owners, currently running at a rate of one a month. With upwards of forty franchised UK showrooms already and each exclusive sales territory covering at least 100,000 households, there are still gaps to fill in achieving total nationwide coverage, each of which offers a tremendous franchise investment opportunity.